I've known about this for years, and it is totally weird.

Honestly i find it far more disturbing that many of the so called "natural" or "organic" foods at our co-op are getting more and more mainstream additives. It's like it has become faddish and people want to cash in on it. For example, I grew up with the old-school hippie idea that sugar is the milk of the devil, especially when it is added to random foods like peanut butter. I'm so used to buying "all natural" or "organic" peanut butter, and having it just be peanuts and salt. But I wasn't paying attention last time I went shopping. I later discovered that I had just bought the organic equivalent of skippy. It had sugar and extra peanut oil added (among other things). Ergh!